Nandhini Devi

Nandhini, a Bengaluru-based innovator, is the creator of Bin It Right, a one-minute interactive game that simplifies waste segregation through play, making waste literacy engaging and accessible. Through pilots across corporates, colleges, and community spaces, she works with bulk waste generators to reduce contamination and promote sustainable habits at the source.

She focused on improving waste literacy and recycling in Bengaluru during her project under NYCC, mobilising 227 young people through game-based learning, composting pilots, and peer-led action. By deploying Bin It Right across institutions and collaborating with diverse stakeholders, she built a scalable, low-cost model for behaviour change in urban waste management.

Currently, she is expanding Bin It Right through multilingual and custom deployments for schools, corporates, apartments, and civic organisations, while building partnerships with waste management practitioners, recyclers, and local governments. Her work focuses on using gamification, contextual education, and community participation to improve segregation at source, reduce landfill-bound waste, and make environmental action more practical, measurable, and inclusive.